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101 Bad Business Buzzwords and Why You Should Avoid Them

Today’s marketing and proposal materials are littered with important-sounding words that have no real value. Seamless, top-notch, world-class, laser-focused, and best of breed. We've all been guilty of using terms like these in place of meaningful descriptors. Unfortunately,...

source: Joe Latta
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What effective creativity means in 21st-century advertising is something very different than it was in the second half of the 20th century. Advertising has changed over the years. Gone are the days of Mad Men and in are the days of data.

source: Knowledge Center

Creative optimization can increase efficiency, speed, and relevance at scale, but only, a leading industry figure argues, if marketers drop their preconceptions and listen to the data.

source: WARC

Enter your email address. Read the fine print. Sign up. Login. Exit out of the pop-up. Most digital services force you to take several steps before you can actually do what you came to the site to do. But at WeTransfer – a file-sharing service designed for creative...

source: Fast Company

Insight from analytics is being weaved into the creative process to produce hyper-personalized advertisements to which audiences can relate.

source: The Telegraph

Increasingly, artificial intelligence is moving into creativity’s hallowed domain, from art to industry. And though much is already possible, the future is sure to bring ever more creative machines.

source: SingularityHub

Creative industries, such as advertising, are left wondering whether computers will soon automate the creative process that was once thought unique to the human brain. Is AI really capable of becoming the driving force behind new ideas?

source: Forbes


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